Between the Lines

Each week 20,000 copies of Between The Lines newspaper are distributed to hundreds of sites across Michigan, with the heaviest concentration in the southeastern part of the state within greater Detroit, Oakland County and the Ann Arbor area. BTL is picked up each Thursday by our loyal readers at coffee shops, restaurants, stores and entertainment venues - and from our colorful street boxes located in business districts with the heaviest LGBT foot traffic.

Featured City Pages Print Schedules

Our featured Cool Cities are now published online with a interactive advertiser map (found in print as well) surrounded by relevant city page events and news.

Ann Arbor
Royal Oak

Classified Advertising

Pride Source Yellow Pages

We publish 25,000 Pride Source Yellow Pages each year - just in time for the many Pride Festivals across the state, starting with the huge Motor City Pride Celebration in downtown Detroit the first weekend of June. We hand-deliver tens of thousands of these popular directories to event participants as they enter the festivals in Ferndale, Lansing, Grand Rapids, Detroit, Windsor and Kalamazoo. We also distribute thousands more at sites where our readers are accustomed to picking up their weekly BTL.

Click here to request to be in the Pride Source Yellow Pages.

Yellow Pages Display Advertising

2017 Pride Source Magazine Rates & Specs is the most popular LGBT website in Michigan for news, events, entertainment and activism. Every day thousands of people go to our site and click onto stories, the calendar and the digital version of the Pride Source Yellow pages, looking for information that is relevant and important to them.

Banner Advertising

Ad Specs and Rates

Between the Lines Digest

Put your button-sized ad on the BTL Digest, the weekly EBlast that goes out to thousands of opted in subscribers. The cost is $150 per blast.

Call Us

Contact a Pride Source Media Group advertising representative for more information.
Jan Stevenson, Advertising Director 734-293-7200 ext. 22
Donelle Kremke 734-293-7200 ext. 16
Ann Cox, 734-293-7200 ext. 13